Aspiring to become the country’s biggest ever all-in-one online market platform, Dragon Coders Private Limited (DCPL), a team of Bhutanese developers launched a user-friendly app called Zhabtog a week ago.
“It is an Indian Amazon version of Bhutanese made and provides different choices with variable price range,” said DCPL’s Chief Executive Officer, Leki Choden adding that she said the long term goal is to sell local products outside Bhutan.
A shop or business entity can sign up with Zhabtog at zhabtog.dcpl.bt and create one’s own virtual shop and list items for sale.
Moreover, an individual or organization can sign up and post ads to offer services in own capacity and domain expert.
The app is free for now until end of December, this year and would incur a minimal monthly subscription fee and a minimal one-time set-up cost. The platform is available in both Dzongkha and English.
Zhabtog offers online payment service through Royal Monetary Authority’s payment gateway ensuring smooth and safe financial transaction.
For the international payment, Leki Choden said Zhabtog is working with recently set up Pay Bhutan for transactions.
DCPL envisions to fill the current market needs in Bhutan to bridge the gap between all kinds of service provides and consumers.
Additionally, it would create employment and earning opportunities for any individual who is ready to offer his or her area of services.
DCPL provides delivery service to the customers and but a shop can deliver on its own if they have their own delivery team.
Leki Choden said the current challenge is to reach the app to more people, need to manage marketing and delivery team and stable internet connectivity.
As an online-based company, Leki Choden said the payment process is integrated with Royal Monetary Authority’s payment gateway which takes longer duration to process due to lack of complete guideline for integration.
Additionally, she said the app has to avail different trade license although the company has already registered.
As an information technology firm, she said the company is struggling to get projects from government and corporations.
The company also plans to offer other platforms like sports for all, e-sherig, and tourism agency management portal.
Thukten Zangpo from Thimphu