TCB gears up to take tourism to the top

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In a bid to achieve its vision of taking tourism to the top by 2023, the Tourism Council of Bhutan (TCB) held a tourism consultation meeting with the planning officers of the 20 Dzongkhags, Thromdes, Gross National Happiness Commission (GNHC) and the Economic Development Officers last week to chart a way forward to achieve the goal of tourism flagship program.

According to the TCB, their input will be crucial as they will play a very important role in ‘Taking Tourism To The Top’.

And yesterday, a sort of a mini Bhutan tourism fair was held at the Royal Institute for Tourism and Hospitality (RITH), where the planning officers from all the Dzongkhags, Thromdes and the Economic Development Officers promoted and marketed their unique products (proposals) to the tour operators, hoteliers, and representatives from the Bhutan For Life, Japan International Cooperation Agency (JICA), Bhutan Sustainable Tourism Society (BSTS), Bhutan Trust Fund (BTF), World Wildlife Fund (WWF), and Royal Society for Protection of Nature (RSPN).

The planning officers and EDOs pitched their products to be promoted and marketed in the next four years under the tourism flagship program. The participants from the Dzonkhags and Thromdes also got first-hand experience of how to sell the products and destinations.

Thanking all the participants for taking their time, the TCB is optimistic that together, they can take tourism to the top.

Meanwhile, the TCB developed the flagship program to promote balanced tourism development in the country. The government has approved the TCB’s flagship program and it will be implemented from July this year.

In the 12th Plan, the tourism flagship program’s three components of focused dzongkhags, project-based and accelerated programs are expected to work on countering tourism challenges.

Under the focus dzongkhags, the TCB has identified four districts of Lhuentse, Dagana, Gasa and Zhemgang with an aim to promote balanced tourism in the country.

Through the tourism flagship program, it is aimed that Bhutanese can expect to reap greater tourism benefits while achieving the goal of making Bhutan as the top travel destination in the world.

Tshering from Thimphu

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